The Fertility Partners
Building trust and demand across eight distinct clinic brands
82.7M+ impressions · 173 placements · 25% lead lift
View case studySenior Integrated Marketing Leader
Turning complex business priorities into measurable market impact.
I lead brand, digital and go-to-market strategies across multi-brand, bilingual and regulated environments—aligning audience insight, teams, agencies, channels and budgets from strategy through execution.
View selected workGreater Toronto Area · Bilingual English/French
10+Years in marketing leadership
Multi-millionDollar budgets managed
131M+Campaign and earned-media impressions
EN / FRBilingual communications
Selected work
From marketing challenge to measurable impact.
My work begins with the business problem—not the channel. These case studies show what I recognized, the strategic direction I set, what I led and what changed.
Playmobil Canada
Adapting global product strategy during a rapidly changing market
45.5M+ impressions · 352 stories · Revenue targets surpassed
View case study
Grand & Toy
Repositioning a 140-year-old brand for the changing world of work
3.3M+ earned-media impressions · Approximately 20% product-sales growth
View case study
Care Masters Women & Family Services
Turning scattered communications into a repeatable marketing system
5-person team · Integrated attribution and automation system
View case studyHow I lead marketing
I create clarity, align teams and turn strategy into measurable growth.
01
Define
Separate the real business objective from the requested tactic.
02
Understand
Use audience, market and performance insight to find what matters.
03
Decide
Set the positioning, priorities, channel mix and investment choices.
04
Align
Translate strategy into clear recommendations for senior leaders, then align internal teams, agencies, vendors and partners around execution.
05
Improve
Turn performance into recommendations for what comes next.
Strategy is only useful when people can execute it.
About Simone
Senior marketing leadership with hands-on creative judgment.
I am a bilingual marketing leader with experience across consumer products, healthcare, enterprise B2B and nonprofit organizations. I have led national launches, multi-brand digital strategies, brand repositioning campaigns, creator programs, lifecycle marketing and operational systems.
Although the industries have changed, the common thread has remained the same: I make complex marketing challenges clearer, bring disconnected work together and help teams move from ideas to coordinated execution.
I use AI as a practical marketing and leadership tool—to accelerate research, synthesize information, improve workflows and move ideas into execution more efficiently. The technology supports the process; strategic judgment, audience understanding and quality control remain human-led.
Considering me for your team?